Charlotte Haegermark

Innovation consultant


Precision driver



I’m in the running of becoming the “Future Female Leader 2020”, an award presented by Ledarna, Sweden’s foremost leadership organization.



The number one leadership magazine in Sweden, is every year rewarding great leadership. I’m proud to be nominated in the category “Most innovative leader 2020”.



Saab highlighting my assignment for them; building Saabs ability to collaborate with startups in order to increase the innovation supply.

Read the article here.


Featured in the Swedish daily business paper, Dagens Industri, on my background in motorsport, my career, my current role within innovation and leadership philosophy.

Read the article here (Swedish).



Now Certified Board member open to Board assignments within HR, Business Transformation & Innovation. Read more here.



I’m one of 10 chosen to take part in the newly established digital board certification course: DISP. Together with nine other tech talents from companies such as Klarna, Google, Amazon and Tieto – I will engage in board work to increase digital competence in boards.

DISP is the first and only board course in Sweden for people with digital expertise and tech talents, who understand the importance of digital transformation and want to help Swedish corporates adapt and take lead.

Read more here.



Together with my colleague Rebecka, talking about intrapreneurship in the career magazine Shortcut. Headline: “Intrapreneurs are forgotten heroes”.

Article in Swedish

Interview about Intrapreneurship with Charlotte Haegermark & Rebecka Carlbergh



Nominee – Intrapreneur of the Year 2017

Proud nominee of the “Intrapreneur of the Year” award 2017, arranged by recruitment agency Talentia. The award is given to an intrapreneur who has “demonstrated an extraordinary ability to discover possibilities and realize ideas as well as organize and create resources to achieve outstanding results”.



Nominee – Forbes 30 under 30 list 2017

American business magazine Forbes award Europe’s brightest rising stars, groundbreaking innovators and leaders of tomorrow. I was honored to be recognized as a candidate for the Forbes Magazine 30 under 30 list 2017.




Top 5 Most Inspiring Colleague

Initiative from the Saab Group HR department in order to highlight inspiring colleagues at Saab and Combitech (part of Saab Group). Nominations from the whole company were accepted and Top 5 (out of 15.000 employees) were later determined by letting all employees vote on their favourite nomination. 















I’m Charlotte Haegermark, working with Startup Collaboration & Intrapreneurship at Saab. Innovation & development is my passion, combining it with my experience from marketing and communication roles. I have have been working with some of the strongest brands in the world:

Red Bull

I guess you already figured out my biggest passion in life is cars and motorsport. I started racing karts when I was 10 years old and just got hooked.

In 2008 I decided to realize my dream. During two years I was a karting driver in the German Championship, representing Sweden in the Swedish National Karting Team. It was during this time I found my passion for communication and how to use it in order to develop my team, my brand and people around me.

Today I use my passion to engage in innovation & intrapreneurship – being an intrapreneur myself, but also having a mission to raise awareness about intrapreneurship as a powerful innovation tool.

Things I’ve learnt from racing. Into business:

  • Pace.
  • Visualization.
  • Wanting to be the best.
  • Finding gaps and going for them.
  • Give it your all, with what you’ve got today.
  • Being brave.
  • Standing up for yourself, although you’re a minority and some wants you to fail.
  • Endurance.
  • Goal setting.
  • Tactics. Races aren’t won in the first curve.
  • Team effort.
  • Celebrating success.

Precision driver

Taking part in the launch campaign for the new Volvo XC60 for Volvo Cars USA.

I want to empower women when it comes to car confidence. More women should feel confident enough to buy their own cars and feel empowered as drivers.

In order to be a female role model, I take part in car commercials. I want to set an example that women are just as natural as drivers and car owners.

Feel free to contact me if you want to join me in my mission.

















A few projects I’d like to show you. Enjoy!


As a Certified Board member, I’m open to Board assignments within:


  • – Employee Engagement
  • – Employer Branding
  • – Modern leadership
  • – Talent Development/Management
  • – Social sustainability


Business transformation:

  • – Digitalization
  • – Agile and cross functional ways of working
  • – Change management
  • – Culture journeys



  • – Intrapreneurship
  • – Startup collaboration
  • – Innovation Management


Who are you?

I’m a Management consultant, working as an Advisor in Intrapreneurship, Innovation and Startup collaboration. Also being an intrapreneur myself.

Track record?

In 2017, I was nominated for Forbes talent list “30 under 30” and ”Intrapreneur of the year”, 2016 appointed one of the Saab Group’s most inspiring colleagues and top 3 in the Great Communication Award, category “Young Talent of the Year”. I have worked with brands like Porsche, Tesla, Red Bull and Saab in areas such as intrapreneurship, marketing, PR, communication and employer branding. I also have experience from the IT sector, from working in an IT consultancy company.


Holding a degree from the Gothenburg Sales & Marketing Business School in International Sales & Marketing. Courses at Hyper Island and Bergh’s School of Communication in Digital Branding & Digital Acceleration. Additional courses in digital communication, social media, communication science. Also holding a certificate from Styrelseakademien.

What can you do for us?

In board assignments I contribute with my specialist knowledge in innovation, modern HR & leadership and business transformation. My role in boards is to be the challenger and transform businesses for future needs, securing competitiveness. Also contributing to the diversity of the Board regarding age and gender. In addition, I can contribute with Cyber Security knowledge since I have experience from working with marketing of this important area.

What about your personal characteristics?

  • – Straight forward and honest
  • – Holistic perspective
  • – Strategic and analytical
  • – Goal and performance-oriented
  • – Insights-driven
  • – Proactive
  • – Digital native
  • – Future and development focused
  • – Initiates and drives change journeys
  • – Visionary and unconventional thinking
  • – Putting the company first, not personal interests
  • – Interested in society matters
  • – Good listener and respect for other’s opinions



What do my previous employers and colleagues say about me? Click on the images to have a look.

  • She contributes incredibly much to our team and the company in general – both in terms of professional knowledge, a service-oriented way of working and her warm personality.

    Charlotte has made a lot to improve our working methods and future thinking. Charlotte always has a holistic way of thinking and
    has the ability to identify how we should evolve in order to face the challenges of today and tomorrow.

    – Eva Waghorn, colleague at Combitech

  • “Charlotte did a great job during her time with Mazda. She attacked any task with energy and enthusiasm and was able to get a lot done. With her positive mindset and can-do attitude she was liked and appreciated by both colleagues and the dealer network. If there was more people like Charlotte, the world would be a happier place.”

    – Klaus Oest, Director, Mazda Motor Europe


  • “As Marketing Intern, we initially planned for Charlotte to have an assisting role in the organization, but early she showed capacity to manage her own projects with great success. Charlotte is very social, much qualified in the marketing area, driven and takes on any challenge. She helped us to develop the business in the right direction.”

    – Carl Aspenberg, former Sales & Marketing Manager, Porsche Sweden


  • “As a person, Charlotte is open and flexible in her way of working. She is a committed and structured person who also is great at initiating improvements for the business. During her time at Ford, she greatly fulfilled her assignments and therefore we would like to give Charlotte our warmest recommendations for the future.”

    – Ola Norberg, former Communication & PR Manager, Ford Sweden


Let’s talk!

0046737182996 /