Commercial driver



Today I’m launching a new leadership program, based on my recently published book ‘Boosta Intraprenörskap’. The program runs over 6 months and will develop your ability to lead creative employees and intrapreneurs. You can find all details here.



Featured in the Swedish leadership magazine Chef, advising on how to create a team spirit when going in to fall working from home, during these special Corona circumstances.

Read the article here.



My leadership book on how to build intrapreneurship-friendly companies is now published and can be bought here. Right now, the book is published in Swedish.




I had the honor of being one of the speakers at the city of Linköping ‘Future Entrepreneurship Day’ 14th of February, sharing my views and insights on intrapreneurship.



I’m in the running of becoming the “Future Female Leader 2020”, an award presented by Ledarna, Sweden’s foremost leadership organization.



The number one leadership magazine in Sweden, is every year rewarding great leadership. I’m proud to be nominated in the category “Most innovative leader 2020”.

Read more news
















My name is Charlotte Haegermark. I’m an advisor and author within intrapreneurship, a self-leadership coach and a precision driver.

Innovation & development is my focus and I have have been working with some of the strongest and most innovative brands in the world:

Porsche, Tesla, Red Bull and Saab (defence).

I guess you already figured out my biggest passion in life is cars and motorsport. Motorsport is my symbol for my need for speed and devlopment in life. Cars is my symbol for my strong need for freedom and mobility. I started racing karts when I was 10 years old and just got hooked. During two years I raced in the German Championship, representing the Swedish National Karting Team.

Racing is my DNA, my history and my future. Today using my racing experience, methods and mindset when coaching my clients to win in the innovation race. My focus areas are intrapreneurship (employee driven innovation), modern leadership and self-leadership.

Things I’ve learnt from racing:

  • Pace.
  • Ambition to be the best.
  • Striving for improvements and innovation.
  • Visualization.
  • Finding gaps and going for them.
  • Give it your all, with what you’ve got today.
  • Being brave.
  • Standing up for yourself, although you’re a minority and some wants you to fail.
  • Endurance.
  • Goal setting.
  • Tactics. Races aren’t won in the first curve.
  • Team effort.
  • Celebrating success.


Future proofing businesses & people. Creating the modern leaders, people and companies of tomorrow.

Click on the symbols for some more info.


    • Coaching clients wanting to make a change
    • Career coaching
    • Coaching aspiring intrapreneurs
    • Coaching self-leadership
    • Reversed mentor to seniors
    • Leadership coaching


    • Bringing your brand to life by joining forces within our shared values; future, innovation, modern leadership, diversity, mobility.


    • Book circles
    • Workshops
    • Speaking


    • Boosting female car confidence by starring as driver in car commercials, e.g. for Volvo Cars USA.


    • Coaching aspiring intrapreneurs
    • Leadership coaching
    • Managing internal networks
    • Book circles and round tables
    • Workshops
    • Roles: inhouse intrapreneur, project manager, program manager, facilitator, change leader, team leader


    • Offering competence within; modern HR, modern leadership, talent management, intrapreneurship, innovation and social sustainability



Taking part in the launch campaign for the new Volvo XC60 for Volvo Cars USA.

I want to empower women when it comes to car confidence. More women should feel confident enough to buy their own cars and feel empowered as drivers.

In order to be a female role model, I take part in car commercials. I want to set an example that women are just as natural as drivers and car owners.

Feel free to contact me if you want to join me in my mission.


My focus area in coaching is helping clients who wants to make a change. My specialty is to help the client find their inner drive and motivation by asking powerful questions and focusing on clarifying the clients values. When the change is built on this foundation, the change will come easier and be more sustainable over time.

By clarifying this, it’s easier to align your everyday life with what’s important to you. Then we research your current state, your enablers and obstacles and who you would like to be in the future.

If you want to make a change in life, in your company or specifically in your career – I’m here for you.

Read more about my coaching here.





Intrapreneurship is really a matter close to my heart, since I’m an intrapreneur myself and have seen how intrapreneurs, the corporate change engines, can handle many of the complex challenges we face; digitalization, diversity, sustainability, war of talents etc.

I will help you unleash the power of intrapreneurship (employee driven innovation), in order to make your operations stay relevant and competitive in the future as well as increasing employee engagement.

Read more about my intrapreneurship services, here.





As a Certified Board member, I’m open to Board assignments within:


Employee Engagement, Employer Branding, Modern leadership, Talent Development, Social sustainability

Business transformation: 

Digitalization, Agile and cross functional ways of working, Change management, Culture journeys


Intrapreneurship, Startup collaboration, Innovation Management, Innovation boosting leadership



Holding a board work certificate from Styrelseakademien.

My strongest education though would be my 12 years as a motorsport athlete; learning how to set goals, striving for improvements, strategy, agility, tactics, competitive intelligence and so on.

What can I do for you?

In board assignments I contribute with my specialist knowledge in innovation, modern HR & leadership and business transformation. My role in boards is to be the challenger and transform businesses for future needs, securing competitiveness. Also contributing to the diversity of the board regarding age and gender. 

What about my personal characteristics?

  • – Straight forward and honest
  • – Holistic perspective
  • – Strategic and analytical
  • – Goal and performance-oriented
  • – Insights-driven
  • – Proactive
  • – Digital native
  • – Future and development focused
  • – Initiates and drives change journeys
  • – Visionary and unconventional thinking
  • – Putting the company first, not personal interests
  • – Interested in society matters
  • – Good listener and respect for other’s opinions


















A few projects I’d like to show you. Enjoy!

  • All
  • people development
  • intrapreneurship
  • brand awareness
  • test driver
  • Speaker
  • event
  • innovation
  • precision driver


What do my previous employers and colleagues say about me? Click on the images to have a look.


    “You inspire me. In some way, my heart opens up with you – and I remember what I truly want in life. You helped me realize what my heart is longing for, dare to take action and follow through. You are insightful and can quickly read between the lines. A fantastic coach, who I warmly recommend. You make me grow.”

    -Maria W

    “Words can’t describe how greatful I am to have you by my side. It’s magical how much you develop me. So from the bottom of my heart – thank you!”

    -Tina B


    “Thank you for sharing your thoughts and knowledge about intrapreneurship yesterday. You gave me new perspectives. Exciting and important 💙. I’m looking forward reading your book.”

    – Anna

    “The dialogue between you and the moderator on stage, was both captivating, knowledgable and fun to listen to.”

    – Elisabeth

    “A great talk about intrapreneurship and innovation. Let me know when your book is published – i need one!”

    – Stefan

  • SAAB

    “Charlotte is a progressive, enthusiastic and knowledgeable innovation professional who always delivers. We have worked together in many innovation projects, and I am very impressed with her drive and ability to act and inspire action. Fearlessness, cleverness and inclusiveness, are some of the traits which enable her success. She is excellent at creating positive momentum in an organisation’s innovation initiatives.”

    – Philip Ideström, Certified Innovation Leader, Saab

    “Working and collaborating with Charlotte was incredibly educational, fun and eye-opening. She is a true leader who wants to find creative solutions to problems, is responsive, prestigeless, gets groups together in tough change processes and dares to challenge traditional structures. I miss her at work, but I know that more organizations need her drive.”

    – Maria Seraki, Project Manager, Global Innovation Program, Saab

    “Charlotte is one of the most energetic, positive and enthusiastic people I have had the pleasure to work with. My overall picture of her is Commitment^3!”

    – Tomas Planstedt, Certified Innovation Manager, Saab



    “Charlotte did a great job during her time with Mazda. She attacked any task with energy and enthusiasm and was able to get a lot done. With her positive mindset and can-do attitude she was liked and appreciated by both colleagues and the dealer network. If there was more people like Charlotte, the world would be a happier place.”

    – Klaus Oest, Director, Mazda Motor Europe



Let’s talk!

0046737182996 /