Red Bull

event
CHALLENGE

In 2011 Red Bull contacted me because they were going to arrange the gokart event Red Bull Kart Fight.

SOLUTION

I was appointed Project Coordinator and Sporting Director because of my experience in karting. I coordinated the project from local selection events to the grand final.

RESULT

The aim was to increase the knowledge of Red Bull all over Sweden, also in smaller cities, which we did by arranging local selection events all over Sweden. After these qualification events, the 40 fastest drivers in Sweden got to race in the grand final. After the event as gratitude for my performance, I had the pleasure to be rewarded with a trip to the Race of Champions in Germany in order to accompany the Kart Fight winner.