Volvo

precision driver
CHALLENGE

Volvo USA was about to launch their new XC60. I was on the look out for a car brand wanting to have a woman in their commercial. I believe we need more women in the main roles in order to show that female drivers is something natural.

SOLUTION

I was asked to be the driver in the launch campaign commercial.

RESULT

The campaign was run in the summer of 2017 containing 6 individual videos in social media.

See the main video →